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Celebrity fitness instructor, Stacey Griffith’s, line of neon, inclusive sportswear debuted at Walmart, where we launched a colorful campaign of sporty vignettes (boxing, yoga, après ski) along a rainbow racetrack.

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Guests were invited to try out the new ‘Love & Sports’ winter collection against fun photo ops; yoga, boxing, après ski, as well as attend a Q&A with the brand designers.

The event garnered over 300 attendees and propelled this Walmart location to #1 in weekend sales nation-wide.

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