For American Express Member Week, we invited Card Members into an immersive show at Brooklyn Steel that, not only let fans experience Jack Harlow, but let them revel in his hometown, Louisville.
We packed 1500 fans into a transformed branded set at Brooklyn Steel. Live streamed to over 40K Twitch viewers with 1 million total views, exceeding all Amazon Music benchmarks by more than 200%.
We brought the best of Louisville to life, featuring dishes straight out of Jack’s lyrics (um concert fettuccine, anyone?). And partnered with local Kentucky artist, Bri Bowers, to design patches for guests to live customize their merch.
