Charlotte Tilbury’s NYC pop-up transformed a 25-foot Airstream into a dazzling, Instagram-worthy “Holiday Hideaway,” adorned with over 6,000 ornaments, twinkling lights, and disco-glam decor. The footprint also featured a hot cocoa stand with custom printed foam and a spin & win prize wheel for guests to enjoy.
2,500
Attendees across the 2-day weekend event
Branded hot cocoas served to guests
1,900
Charlotte Tilbury makeup and product giveaways
10K
In product sales at nearby Sephora (~$4k on a typical Saturday)
$8K
Visual impressions in Chelsea Triangle throughout the weekend
100K
