To showcase the benefits of Lysol’s new Laundry Sanitizer, we launched a multichannel campaign working with scientists to create the “World’s Stinkiest Sock” …and then built a mobile lab and challenged everyone to smell it!
We also created a stinky sock kits and sent them to influencers & media to take the challenge at home. Each kit included a vacuum sealed stinky sock, Lysol Laundry Sanitizer, and lab gear to handle the stink.
